L’initial: Campaign Lookbook
The L’initial Collection
Embodying the essence of our inaugural L’initial emblem, this bold, elegant and feminine collection is an ode to CHARLES & KEITH’s new brand vision and symbolises its journey into a bright future. Inspired by the contrast and convergence of femininity and strength, the timeless and elevated bags and shoes in this range are made especially distinctive by striking hardware that spotlights the L’initial emblem.
Clean lines and sharp silhouettes dominate, complemented by versatile neutral tones, cool denim blue and statement-making metallic silver. Classic style staples, such as pointed-toed shoes and boxy bags, are updated with eye-catching finishes, including alluring see-through mesh and a sophisticated L’initial monogram print. Using specialised techniques, the L’initial emblem has also been embossed on shoes in different forms and materials throughout the collection.
The L’initial Collection gives a nod to both the old and the new.