L’initial: Fashion Films
Title 1
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Representing a conversation between the past and the future, the L’initial Collection is part of the brand’s ever-evolving heritage. Featuring classic style staples that are destined to become beloved wardrobe favourites, this elevated range of bags and shoes is a symbol of a refreshed vision that will bring CHARLES & KEITH forward.
The Venue
Shot at Espace Niemeyer in Paris, the L’initial campaign captures the mood of the collection. The Dome Hall, a futuristic masterpiece that is the heart of the building, is the perfect location to showcase the distinctive designs — the sharp lines that define the L’initial Collection is juxtaposed against the sensual curvature of the dome’s walls to achieve a visually captivating balance.
The Showcase
Made to be worn on repeat, the pieces in the L’initial Collection exude effortless style. These understated yet striking accessories will slot into any wardrobe and any lifestyle with ease and flair. Bringing pleasure into the act of getting dressed for another day, the L’initial Collection puts a hint of the future into the present — a reminder to keep taking the next step forward.
